Richard Wiswall shares advice on how to make your vegetable production more efficient, better manage your employees and finances, and turn a profit. Farming offers fundamental satisfaction from producing food, working outdoors, being one's own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming; because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses.

A companion DVD offers easy-to-use spreadsheets for generating key financial documents such as cash-flow projections and Profit and Loss Statements, 24 comprehensive crop budgets plus templates for more, a payroll calculator and timesheet template to save time and money with employee paychecks, and a sample job description for farm workers.

Softcover, 224 pp. plus DVD.