California Notice at Collection

Table: California Notice at Collection
Categories of Personal Information Business Purpose Shared with Third Parties for Marketing Purposes?

Identifiers, such as real names, aliases, postal addresses, unique personal identifiers, online identifiers, Internet Protocol (IP) addresses, email addresses, or other similar identifiers

To enable the use of our Web site, fulfill your orders, market our products, inform you of special offers and promotions, communicate directly with you, and understand how customers interact with our Web site and offerings. To tell us how to identify you, email you order confirmations, shipping updates, and other transactional communications. To provide you (or your intended recipients) with the goods you’ve ordered. Additionally, you may request to receive our catalogs.

To facilitate a smooth shopping experience, our system logs the IP address of each user. Information from IP addresses is used for system administration, troubleshooting, and the examination of traffic trends and response rates to various promotional offers. Your IP address, when available, may also be used to provide a localized experience to adhere to regional preferences and requirements.

Yes

Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

To enable the use of our Web site, fulfill your orders, market our products, inform you of special offers and promotions, communicate directly with you, and understand how customers interact with our Web site and offerings. To facilitate refunds or exchanges, and to market other products or services to you.

Purchase data, including order history & contents of shopping cart

Inferences: System-generated predictions about your interests and preferences

To personalize your experience and improve our offerings.

Yes

Geolocation data

To enable the use of our Web site and to personalize your experience to target advertisements; for fraud detection.

Only the extent that IP addresses are considered geolocation data

Categories of personal information (Section 1798.80(e) of the Cal. Civil Code), such as telephone numbers, social security numbers, credit card numbers, debit card numbers, and other financial information

To fulfill your orders, communicate directly with you, evaluate requests for customer credit, and prevent fraud.

No

Content of chat or customer service communications; email address

To assist in addressing customer inquiries and improve customer service.

No

We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.